Setting up a charity hospital in a city in Kenya can mean a better life for the citizens that it serves. Kenya is a country that has some well-built world cities while others struggle to flourish. Access to good healthcare will aid many cities in struggling cities the chance to live a better lifestyle. When you are opening a hospital via a non-profit charity, you will need donors to help raise the money and need health care professionals to work at the hospital. Alongside the building of the hospital, you will need to assemble a marketing team to let the people of the community know about the new healthcare facility. Here are some ways that you can market a brand new charity hospital in Kenya to make sure that awareness is raised.
Speak with local governments
The local city and providence governments are the place to go when introducing your new healthcare facility. Most local governments have a vested interest in increasing the quality of life for their citizens. Depending on the government, they may also have the means to send out introductory flyers to each home or have them placed in public areas around the city. When you are filing paperwork to open the hospital, use this time to introduce yourselves to those who operate the local government and introduce your non-profit.
Go to religious houses
Religions and religious houses are some of the best ways to approach a community in developing areas. Churches and religious buildings are often the sites of a lot of community gatherings. Approach religious houses of many denominations and ask that they distribute literature about your new non-profit venture or ask to speak to the people of the site. Be sure have literature in both official Kenyan languages of Swahili and English so that you can reach the majority of the population.
Introduce yourselves to schools
Reaching the children often leads to reaching the entire family. Speaking at schools about the new hospital that is opening up in the community assures that the parents will be reached as well. Going to upper schools and colleges can also net volunteers who are interested in going into the healthcare field. By talking to those in school, you can spark an interest in those who wish to go into community health. If there are adults who need health care jobs, spreading the word via schools is a wonderful way to get the information for hiring out in the community.
For more information on a Kenyan non-profit charity, contact local charity centers near you.